SO POSH PRO / UNITED STATES

Cosmetics that just do what they're supposed to.

Approved groomers unlock exclusive PRO pricing and access to the groomer-only Starting Kit.
Clean without stripping. Condition without weight. Texturize without chalk. So Posh is for groomers with standards and a schedule.
4.8/5 FROM 500+ VERIFIED REVIEWS

4.8/5 FROM 500+ VERIFIED REVIEWS

USED IN SALONS AND SHOW RINGS worldwide

USED IN SALONS AND SHOW RINGS worldwide

SHIPS FROM MIAMI

SHIPS FROM MIAMI

ORDERS PROCESSED IN 24 HOURS

ORDERS PROCESSED IN 24 HOURS

Pick the line by the coat.

Four shampoo and conditioner duos to cover any coat that walks through the door. No mixing required.

BY COAT TYPE

I'm So Fantastic — rough & double coats

I'm So Fantastic — rough & double coats

Deep cleaning with keratin and collagen. Healthy shine and a light, natural finish.

I'm So Silky — silky coats

I'm So Silky — silky coats

Contains silk protein for a smooth fall, easy brushing and less static.

I'm So Puffy — puffy coats

I'm So Puffy — puffy coats

Volume that lifts and holds without a coated feel.

I'm So Harsh — harsh coats

I'm So Harsh — harsh coats

Sea salt for chalkless texture and grit you can work with.

PART OF DAILY WORK, WHATEVER THE COAT

Look at Me, I'm Tangle Free

Look at Me, I'm Tangle Free

Out for every groom: brushing, dematting, scissoring. Slip without residue, no static, no grease.

Oh Dog, It's a Miracle Mask

Oh Dog, It's a Miracle Mask

For coats that need more: dry, damaged or matted. Five minutes and the coat is workable again.

So Black. So White. So Brown. So Red.

So Black. So White. So Brown. So Red.

Color depositing lines that restores color without bleaching to make your customers' day.

Built for the hand-off.

The bath prepares the coat for the groom. The formulas are judged by what the coat is like to work on afterward.

THE SHAMPOOS

Clean in one wash without stripping. Industrial detergents are why hands sting after a day at the tub. So Posh uses cosmetic-grade cleansers: buildup and grease come out, the skin barrier stays.

THE CONDITIONERS

An effect you can feel with nothing left behind. Hydrolyzed keratin, proteins and lipids nourish the coat. No silicone film to flatten texture or build up wash after wash.

FEWER FIXERS

A healthy base needs less correcting. Styling products go back to shaping the finish instead of covering damage.

zero known cases of allergic reaction

Light fragrance. No SLS, parabens or silicones. Made to human-cosmetic standard. Every ingredient does something for the coat or the skin.

See why groomers switch.

The same words come up across the reviews: easy rinsing, easier combing, light fragrance, coats that finish the way they should.

I get much better results with fewer products.

Zhanna PurgaGroomer of 38 years, International Grooming Judge

The coat comes out clean, silky and where I need it to be.

Michele JohnsonMacKenzie Moore

Conditioned but not over conditioned.

MacKenzie MooreVerified review
Washed once. Fantastic Shampoo & Conditioner. @lemmikuilusalong
Washed once. Fantastic Shampoo & Conditioner. @lemmikuilusalong

The groomer-only Starting Kit.

Approval opens up the Starting Kit: core products in working sizes, one kit per groomer, for testing on real appointments before ordering salon sizes.

ESSENTIALS KIT

Fantastic Shampoo & Conditioner, Tangle Free and Miracle Mask.

FULL SYSTEM KIT

Everything in Essentials, plus Silky, Puffy, Harsh, Deshedding and Muzzle Bubbles face wash.

Use it for a week of appointments, then decide.

Who qualifies.

Anyone who grooms dogs for a living in the US: salon owners, salon employees, booth renters, mobile groomers, home-based groomers, show groomers.

Verification is one link or one document showing you really earn a living grooming dogs. A website, Instagram, booking page, Google Business listing or salon team page all work. On uploaded documents, please cover account numbers and sensitive personal information.

1

Apply.

Tell us where and how you groom, with one link or document to verify it. Two minutes.

2

We review.

A real person reads it. During staffed US business hours that can be within minutes.

3

Log in and shop.

Approval comes by email. Sign in and PRO pricing shows on the catalog, with the Starting Kit ready to order.

PRO Account FAQ

Who can apply?

US-based groomers buying So Posh to use in paid grooming work. Salon, mobile, independent, home-based and show grooming all count.

Do I need a grooming license?

No. Licensing varies by state. We only verify that the work is real.

What counts as proof?

A business website, Instagram or Facebook page, booking page, Google Business listing, salon team page or one supporting document.

Is there a minimum order?

No. Order what the salon needs. The Starting Kit is the usual first order.

Is the Starting Kit free?

No. Approval makes it available to buy, one per groomer.

Most of my grooms start with a shave-down. Is this still for me?

Yes. Shave-first is usually a rational answer to products: when the conditioner leaves the coat heavy and greasy, pre-bath brushing doesn't pay, so the clippers go first. The range changes that math. A conditioner that adds slip without residue, plus Tangle Free and Miracle Mask, makes dematting on a clean, conditioned coat a realistic option. Groomers who try washing first tend to stay with it: the work is easier on a prepared coat, and more dogs get to keep their coat.

Do I have to replace my whole tub room?

No. Most groomers start with the duo for the coats they see most, plus Tangle Free and Miracle Mask, and add from there.

Will it bother my hands?

The formulas have no SLS, parabens or silicones and are made to human-cosmetic standard, with light fragrance. Groomers who bathe all day report the difference on their hands.

How does shipping work?

Orders ship from Miami, with free shipping over $500. Options and delivery estimates show at checkout.

What's the difference between PRO and wholesale?

PRO is for products used in grooming work, and occasional retail to clients is fine. Buying mainly to resell is wholesale, with its own account and pricing.

Apply for a So Posh PRO account.

Two minutes, one proof link. After approval: PRO pricing on the catalog and the Starting Kit to run on real appointments.